Hotel Industry Trends - Yield Management

With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade. - More

TRAVELCLICK®, the market leader in hotel e-commerce solutions, and the Hospitality Sales and Marketing Association International (HSMAI), the global organization of sales and marketing professionals representing all segments of the hospitality industry, have partnered to develop the report The Evolving Dynamics of Revenue Management: A Comp... - More

Perhaps it is the very longevity of the hotel industry that keeps it stuck in old-fashioned practices, particularly as it applies to revenue management. - More

Revenue management has continued to evolve in the hospitality industry, especially in recent years due to the changes in the economic environment. - More

Revenue management has been in the hospitality spotlight since the mid 1980's; a gift from American Airlines. American successfully created, what was then called yield management, in order to compete with the deeply discounted fares of People Express airlines. The problem was fairly simple; how can we offer lower rates, to be more competitive, w... - More

The issue of whether automation is a luxury or a necessity was first put to me a long time ago, even before revenue management really existed for hotels. As I tried to walk into my first computer science class in college, I was confronted by a sign that directed us away from the lab, with its gleaming new cathode ray terminals (which had just re... - More

Well, not exactly. REVPAR GURU examines the role of historical pricing, and how it should be used. - More

Cornell Center for Hospitality Research web registrants and board members choose two winners and two runners-up - More

Best practices recommendation: Focus on hotel marketing plans and rate-obscuring tactics - More

With so much money at stake, it’s hard to understand why so many companies neglect pricing, leave it to the sales force, or rely on lower level analysts instead of moving it onto the CEO’s agenda. If your company’s view of pricing isn’t high-level and cross-functional, we believe it’s wrong. - More